Scorecards are one of the most effective lead generation tools for service or consultancy led businesses.
They are branded assessments that prospects complete on your website.
Your prospects answer questions and receive personalised reports, whilst providing you with rich data on their challenges. They are a powerful way to generate higher quality, higher converting leads.
Scorecards are used by all types of businesses, but they work exceptionally well for businesses operating services or consultancy.
Because they enable you to provide your prospects with tailored advice in beautiful reports, demonstrating your value and setting your business apart from the competition.
The data you receive helps you quickly qualify your prospects, speed up the sales process, have engaging sales conversations and generate a continual insight into your market.
Scorecards can be incredibly powerful, but, we’ve seen common challenges when business implement them: